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WTMS THEMES AND MAIN
TOPICS |
 Innovative
& Practical Components at the 2004 WTMS |
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An intensive and interactive
experience, WTMS will enable participants to respond to new challenges and
opportunities, to reshape strategic planning, and to renew ambitions for
creating new strategic alliances. Entrepreneurs will return armed with new
knowledge, recharged leadership batteries and comprehensive toolkits to
facilitate joint venture opportunities. The various components of this Summit
will include:
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Plenary Colloquium –
Tentative topics could include: |
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- The
Rising Importance of Tourism Marketing
- Standardization
and Quality Control in the Tourism Industry
- Strategic
Leadership in Global Tourism Marketing
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Interactive Workshops - Tentative
topics include: |
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- Traditional
vs. Tourism Marketing
- Branding
Tourism & Changing Consumer Behaviour
- Performance
Measurements in Tourism Marketing
- Information
Technology in Tourism Marketing: Product
Purchase, Comparison and Awareness
- Role
of Media in Tourism Marketing
- Human
Capital & Communications: Management for Marketing Tourism
- Innovative
Marketing Strategies: A Look at
the Provincial Government’s Tourism Plan
- City/Urban
Tourism Marketing
- Selling
Ecotourism Products & Services
- Heritage
& Ethnic Tourism Marketing
- Hospitality
Marketing
- Aviation
& Transportation Tourism Marketing
- Travel
Insurance: Development & Promotion
- Food
& Beverage Tourism Marketing Management
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