|
|
|
|
WELCOME TO THE WORLD
TOURISM MARKETING SUMMIT! |
Destination
Nanjing, China - The 1st
World
Tourism Marketing Summit, November 21-23, 2004
With
over 56 ethnic groups and 29 global cultural and natural heritage sites,
China’s tourism industry is growing rapidly along with its reform and
modernization drive. A key to China’s success in the global tourism industry
is to continue to learn from best practices in marketing, to share knowledge
with global experts, and to develop strategic global partnership for human and
institutional capacity building in tourism. The World Tourism Marketing Summit (WTMS)
is an ongoing United Nations Global Partnership Platform designed to facilitate
advancements in promoting Chinese tourism globally. The 2004 WTMS will be held
in Nanjing, China, November 21-23, 2004. The
WTMS
will feature foreign speakers and presenters with tremendous expertise
in
global tourism and will act as a forum for discussions
regarding
the challenges
and prospects
in China’s tourism marketing
sector.
|
|
 <Full
Text of Our Position Paper>
<WTMS
- 2004 Brochure>
|
|
Learn More... |
WTU's
Educational Programs in Tourism
Tourism
is one the world’s largest industries due to the
increase of leisure time and disposable income of many people,
lower cost of air travel and fierce but healthy competition.
Also recent opening of the emerging
economies
such as China is expected to secure a promising future for
tourism markets. Thus there is a need for highly skilled entrepreneurs
who
could seize arising opportunities and create new value.
To
enhance tourism education standards, both locally and globally,
WTU is addressing the current need for training and developing
new cadres of professionals through the following programs:
1.
The
Executive MBA in Tourism
2.
The
Executive Development Program in Tourism
The
Executive MBA in Tourism will benefit the beginning
professionals.
The
Executive Development Program serves the needs of the middle-
and upper-level managers.
|
|
<For
detailed information please click here.>
|
|
Learn More... |
|
WTMS Knowledge Base
Select a topic below to begin your
search using the WTU's Knowledge
Pathfinder
|
Forms
of Tourism
Cultural Heritage Tourism, Ecotourism, E-Tourism, Urban/City
Tourism, etc.
|
|
Tourism
Marketing
|
Important
Developments/Trends
|
Hospitality
& Tourism
|
|
Tourism
Education
|
Hot
Destinations
|
|
|
|
|
|
|
|
|
|
